Shopify ads built on tracking, testing, and real ROAS
Ad Platforms We Manage for Shopify Stores
What's Included
- Tracking setup: GA4, Meta Pixel/Conversions API, Google Ads conversion tracking
- Feed and catalog cleanup so Shopping and Meta catalog ads show the right products
- Campaign structure: prospecting and retargeting run as separate campaigns
- Creative testing across multiple variations before scaling any single ad
- Budget shifted weekly toward what is proven to work
Reading a Shopify Ads Report
ROAS shows revenue per dollar spent. CPA shows what it costs to get one customer, compare it against your margin, not in isolation. CTR shows how compelling the creative is; conversion rate shows how well the landing page closes the sale.
Illustrative reading guide, your actual numbers depend on your margin and category.
How We Structure a Shopify Ads Account
- Tracking first: verified before a single dollar is spent
- Feed and catalog setup: your product feed cleaned and structured
- Campaign structure: prospecting and retargeting split into separate budgets
- Creative testing: multiple ad variations run at controlled spend to find winners
- Scale what works: budget shifts toward winning campaigns and ad sets
Shopify Ads Management Packages
Launch
For stores new to paid ads. Tracking setup, one platform, initial creative testing.
Growth
For stores with an existing ad account to improve. 2–3 platforms, ongoing creative testing, weekly optimization.
Scale
For stores with meaningful ad spend. Full multi-platform management, dedicated creative production, advanced reporting.
Frequently Asked Questions
How much budget do I need to start running Shopify ads?
It depends on your average order value and margin, but most platforms need enough conversions per month to optimize well. We’ll tell you honestly if your budget is too low to test yet.
What's a good ROAS for a Shopify store?
There’s no universal number, it depends on your margin. We calculate your specific breakeven ROAS before setting targets.
Should I run Google Shopping or Meta ads first?
If your products already get search volume, Google Shopping usually delivers faster results. Meta is better for products that need to be discovered.
Do you produce the ad creative, or do I need to supply it?
We can work with what you have or produce new creative as part of Growth and Scale packages, and we always test multiple variations.